Mindset Method

Advisor:

Emily Rhodes

Advisor:

Emily Rhodes

Advisor:

Emily Rhodes

Affiliation

Life coach, wellness trainer

Affiliation

Life coach, wellness trainer

Affiliation

Life coach, wellness trainer

Research Focus:

Brand strategy

Research Focus:

Brand strategy

Research Focus:

Brand strategy

Year:

2022

Year:

2022

Year:

2022

Project Image

Overview

Build a calming digital presence that radiates trust and transformation.

Emily approached us to help grow her coaching practice with a visual identity that felt peaceful, nurturing, and modern. We developed a warm-toned, wellness-aligned brand and structured a site around transformation outcomes, testimonials, and lead magnets.

Problem
Problem
Problem

Her site didn’t reflect her soothing presence or coaching philosophy. It felt clinical, and visitors weren’t converting.

Solution
Solution
Solution
  • Developed a soft, mindful brand identity

  • Rewrote copy with emotional resonance and trust-building elements

  • Designed a mobile-optimized, lead-generating website

Result
Result
Result

Emily saw a 3x increase in discovery calls and gained several long-term clients within the first two months after launch.

Feedback
Feedback
Feedback

They brought my brand to life in the most beautiful way. The colors, the tone, everything feels so aligned with my vision. Since the launch, I’ve had a huge boost in client inquiries and discovery calls.

Avatar
Avatar
Emily Rhodes

Wellness trainer